Part I. BASIC CONCEPTS
1. Basic Concepts and Debates
Concepts and Trends / Real-world Markets and Trends / Competition’s Nature and Paradoxes / The Field Evolves / The Sequence of Topics
2. Theories of Competition and Monopoly
Performance Values / Competition and Performance / Effects of Monopoly Power / Appendix: Topics, Methods, and Sources for Student Research Papers
Part II. MARKET STRUCTURE
3. Market Definition, Market Imperfections, and Degrees of Competition
Defining the Market / Market Imperfections / The Elements of Market Structure / Degrees and Concepts of Partial Competition / Degrees of Competition in Real Markets
Part III. PERFORMANCE
4. Market Power’s Effects on Prices, Profits, and Efficiency
Effects on Prices and Profits / Effects on Efficiency
5. Innovation, Fairness, and Other Value
Innovation / Empirical Analysis of R & D and Innovation / Fairness / Competition Itself: Benefits and Costs / Other Values
Part IV. DETERMINANTS OF MARKET STRUCTURE
6. Capital Markets, Mergers, and Other Influences on Structure
Capital Markets / Mergers / Other Determinants of Structure
7. Economies and Diseconomies of Scale
Historical Shifts in Technology Trends / Basic Concepts / Plant-Level Economies and Diseconomies / Multiplant Economies and Diseconomies / Methods of Research / Empirical Findings
Part V. BEHAVIOR AND RELATED TOPICS
8. The Firm: Concepts and Conditions
Concepts of the Firm / Motivation / Real Firms
9. Monopoly, Dominance, and Entry
Leading Cases and Trends of Dominance / Sources and Sustaining Factors of Monopoly and Dominance / Models of Dominant Firms / Concepts of Entry and Limit Pricing / Firms’ Choices in Light of Potential Entry / The Special Case of Ultrafree Entry (Contestability)
10. Price Discrimination and Predatory Actions
The Nature of Price Discrimination / Price Discrimination’s Effects / “Predatory” Actions, Including Pricing / Cases of Price Discrimination
11. Tight Oligopoly: Theories and Real-world Patterns
Conflicting Incentives: Cooperation Versus Cheating / Basic Theories of Interdependence / Game Theory: Models of Noncollusive Duopoly / Tacit Collusion and Price Leadership / Conditions Favoring or Discouraging Collusion / Collusion in Real Markets / Types of Collusion
12. Vertical Conditions, Size and Diversification, and Advertising
Monopsony and Bilateral Monopoly / Vertical Integration / Vertical Market Power and Restrictions / The Effects of Bigness / Diversification / Product Differentiation, Especially Advertising
Part VI. INDUSTRY CASE STUDIES
13. Case Studies of Dominant Firms
Microsoft / Newspapers in Local Markets / Local Telephone-Service Markets (The Baby Bells) / Mainframe Computers (IBM) / Beer (Anheuser-Busch) / Electricity / Capsule Studies
14. Case Studies of Tight Oligopolies
Passenger Aircraft (Boeing and Airbus) / Airlines / Sports / Breakfast Cereals / Trash Removal
Part VII. PUBLIC POLICIES TOWARD MONOPOLY
15. Antitrust Policies: Standards and Methods
Origins and Standards of U.S. Antitrust and Regulation Policies / U.S. Antitrust Policies: Forms and Coverage / Antitrust in Other Countries
16. Antitrust Applied toward Dominance, Mergers, and Conduct
Toward Existing Dominance: Section 2 Cases / Toward Mergers / Toward Price Fixing and Other Actions / Policy Imbalance?
17. Regulation, Deregulation, Public Enterprise, and Privatization
Regulation of Natural Monopoly / Partial Deregulation and Price Caps / Full Deregulation / Public Enterprise / The Privatization of Public Firms
18. Further Study
426 pages, $79.95 list
1-57766-278-4
978-1-57766-278-5
© 2004
paperback
Instructor’s Manual available
eBook availability
Similar Titles
The Economics of Industrial Organization
Fifth Edition
The study of industrial organization extends to the core of some of the most important questions of economics: Who controls markets and profits from them? Does competition or monopoly result in a more beneficial economy? How can the economic playing field become fairer or more biased in either direction? Throughout the field’s history, various clashing schools of thought have attempted to sort through these complex issues, examining both abstract theory and real-life cases. The Fifth Edition of this widely used, highly regarded text includes coverage of dramatic changes in the field. Shepherd and Shepherd provide broad, balanced coverage of topics without showing preference to any single point of view, encouraging readers to think independently. This emphasis on independent judgment is evident throughout the book, with discussion of structure placed before performance to assist the reader in thinking about causation. Topics are organized for maximum flexibility, with distinct chapters covering case studies, antitrust and regulation policy, and capital markets.