1. An Introduction to Rhetoric
Classical Theories of Rhetoric / Contemporary Theories of Rhetoric
2. I. A. Richards
Objections to Traditional Rhetoric / Proposal for a New Rhetoric / Meaning / Elimination of Misunderstanding
3. Ernesto Grassi
Italian Humanism / The Scientific Paradigm / Humanism / Giambattista Vico: A Source for Grassi's Rhetoric / Grassi's Philosophical and Rhetorical System / Rhetorical versus Rational Speech
4. Chaïm Perelman and Lucie Olbrechts-Tyteca
Need for a New Rhetoric / Argumentation and Logic / Audience / Starting Points of Argumentation / Presence / Techniques of Presentation / Techniques of Argumentation / The Interaction of Arguments
5. Stephen Toulmin
Theoretical and Practical Argument / Emancipation of Practical Argument
6. Richard M. Weaver
Nature of the Human Being / Knowledge and Truth / Nature of Culture / Rhetoric and Dialectic / Rhetorical Embodiment of Worldview / Decline of Rhetoric
7. Kenneth Burke
Rhetoric / Dramatism / Logology / Definition of the Human Being
8. Jürgen Habermas
Reason and the Public Sphere / Human Knowledge / Lifeworld and System / Universal Pragmatics / Validity Claims / Level of Discourse
9. bell hooks
Ideology of Domination / Marginality as a Site of Resistance / Feminism / Decolonization through Rhetoric
10. Jean Baudrillard
Evolution of Simulation / The Mass Media / The Commodity Culture / The Centrality of the Object / Responses to Hypertelia
11. Michel Foucault
Knowledge / Power / Ethics / Analytical Methods