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 Persuasion and Social Movements Fifth Edition
Charles J. Stewart, Craig Allen Smith, and Robert E. Denton, Jr.
The history of the United States has arguably been a history of social movements striving for freedom, justice, equality, and a more perfect social order. Institutions and countermovements confront and sometimes suppress the dissatisfied to sustain the order already in place. Social movements form to champion innumerable causes: to end military conflicts, to protect the environment, to gain rights for animals, to halt legalized abortion, and to reduce the power of corporate, governmental, religious, and educational bureaucracies. Conflict over moral, religious, social, political, and economic values fuel social movements and countermovements. Globalization and the constantly increasing availability of electronic means of communication have spawned social movements to counter perceived threats to identity, values, and culture.
Persuasion and Social Movements provides a solid foundation for understanding how people have collectively shaped society and where future efforts may lead. The authors skillfully weave current and historic examples to illustrate the many facets of social movement persuasion. The fifth edition contains new chapters on violence and terrorism. All chapters incorporate recent research and explore how new technologies have transformed the ways social movement organizations communicate with their audiences.
 $30.95 list, 383 pages 10-digit ISBN: 1-57766-463-9 13-digit ISBN: 978-1-57766-463-5 © 2007 “I have used this wonderful work for over fifteen years and have found that each edition gets better than the last. The blend of theory, criticism, and a range of excellent case studies is a tradition I’m sure will continue. Bravo!” — Richard Leo Enos, Texas Christian University Table of Contents
1. The Essential Characteristics of a Social Movement An Organized Collectivity / An Uninstitutionalized Collectivity / Large in Scope / Promotes or Opposes Change in Societal Norms and Values / Encounters Opposition in a Moral Struggle / Persuasion Is Pervasive / Conclusions 2. Social Movements as Interpretive Systems Systems Theory and Communication / Mechanical vs. Social Systems / The Interpretive Systems Model / Studying Social Movements as Interpretive Systems: "The Question" / Conclusions 3. The Persuasive Functions of Social Movements Transforming Perceptions of Social Reality / Altering Self-Perceptions of Protestors / Legitimizing the Social Movement / Prescribing Courses of Action / Mobilizing for Action / Sustaining the Social Movement / Conclusions 4. The Stages of Social Movements Stage 1: Genesis / Stage 2: Social Unrest / Stage 3: Enthusiastic Mobilization / Stage 4: Maintenance / Stage 5: Termination / Conclusions 5. Leaders in Social Movements The Nature of Leadership in Social Movements / How Leadership Is Attained in Social Movements / How Leadership Is Maintained in Social Movements / Conclusions 6. Personal Needs and Social Movements: John Birchers and Gray Panthers Authoritarian and Democratic Personalities / Two Social Movement Organizations / The Authoritarian Character of John Birch Society Persuasion / The Democratic Character of Gray Panther Persuasion / Conclusions 7. Languaging Strategies and Tactics of Social Movements Communication, Society, and Social Order / Languaging Strategies of Social Movements / Languaging Tactics of Social Movements / Conclusions 8. Political Argument in Social Movements The Nature of Argument / The Types of Political Argument / Conclusions 9. Argument from Narrative Vision in Social Movements Narrative and Rhetorical Vision / Patriot Movement or Domestic Terrorism? / The Panama Canal Controversy / Conclusions 10. Argument from Transcendence in Social Movements Argument from Transcendence / The Abortion Conflict as a Case Study / The Clash over Personhood / The Clash over Rights / The Clash over Realities / The Clash over Competing Social Movements / Conclusions 11. Argument from Conspiracy in Social Movements Sowing Distrust / Challenging Plausibility / Offering a Better Story / Conclusions 12. Justifying Violence through Good Reasons The Movement Must Address Situational Demands / The Movement Is Morally Obligated to Respond / The Movement Turns to Violence / The Movement Must Defend Selves and Others / Conclusions 13. The Use of Terrorism by Social Movements Defining "Terrorism" / Tuman's Model of Terrorism as a Communication Process / Why Terrorize? / The Rhetoric of Terrorism / The Role of Persuasion in Countering Terrorism / Case Study: Al Qaeda and the 9/11 Attacks / Conclusions
14. Resisting Social Movements Powers and Purposes of Institutions / Democracy and Resistance to Social Movements / The Strategy of Evasion / The Strategy of Counter-Persuasion / The Strategy of Coercive Persuasion / The Strategy of Adjustment / Conclusions
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