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Creative Communication

Principles and Applications

 

Craig E. Johnson and Michael Z. Hackman

 

Learn to perceive multiple possibilities when considering an issue rather than being limited to routine responses! The applied focus of this volume targets the synergistic process of developing creative problem-solving strategies and honing communication skills to stimulate higher levels of creativity. A presentation of theoretical approaches to the creative process is followed by concrete examples of how others have applied creative solutions to specific problems in small groups, organizations, written communication, and persuasive encounters.

Leadership, 5/E

Leadership, 5/E

 

$25.95 list, 245 pages

10-digit ISBN: 0-88133-828-1

13-digit ISBN: 978-0-88133-828-7

© 1995

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Table of Contents

 

Part I. PRINCIPLES OF CREATIVE COMMUNICATION

1. Understanding Creativity

2. Theoretical Approaches to Creativity

3. The Creative Process

4. Creativity and Language

Part II. CREATIVE APPLICATIONS

5. Creative Group Problem Solving

6. Creative Organizational Communication

7. Creative Written Communication

8. Creative Persuasive Communication