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 The
Process of Community Health Education and Promotion
Eva Doyle and Susan Ward
Those new to the fields of health education and promotion who wish to gain the knowledge and essential skills needed to succeed as health educators in various work settings will profit greatly from the hands-on introductory information concisely presented in this highly regarded text. Professors Doyle and Ward thoroughly cover the common health education philosophies, concepts, and settings using a skills-based, applications approach that is highly practical and applicable to career development in the profession.
The Process of Community Health Education and Promotion successfully links the classroom to the real world. It helps those entering the field to reach their professional goals through a critical thinking, experiential learning approach that is both effective and relevant. The text offers a set of suggested activities and projects in each chapter to further enrich student understanding of what it is health educators actually do. These elements, flagged as “For Your Portfolio,” “For Your Application,” and “For Your Information,” help to reinforce the strategies and preparations necessary for health education employment.
$38.95 list, 387 pages 10-digit ISBN: 1-57766-438-8 13-digit ISBN: 978-1-57766-438-3 © 2001
“This book will be a great addition to the profession. It will fill a gap as no other book has done, in that it provides practical, hands-on applications and examples.” —Mark Kittleson, Southern Illinois University
“Chapter 2 (Understanding Community Perspectives)
is an important chapter and one that separates this text from others. It gives a
very comprehensive overview of the concept of community, community-based
organizations, subgroups, and the importance of considering parts rather than
the whole.” —Bonni C. Hodges, SUNY Cortland
“The writing style is very clear, straightforward,
and accessible. The explanations of community, culture, and cultural competency
are excellent. Doyle and Ward’s approach is unique, timely, and seriously
needed.” —Lyndall Ellingson, California State University, Chico Table of Contents
Section I. HEALTH AND COMMUNITY PERSPECTIVES 1. What Is Health? Definitions of Health / Immediate Factors that Influence Health / Social Influences and Health / Global Influences on Social Issues and Health / Health Education and Health Educators / Professional Development / For Your Application: Cognitive Mapping / For Your Portfolio: Creating the Framework 2. Understanding Community Perspectives What Is a Community? / People and Community / Culture and Community / Places and Community / For Your Application: Three Principles of Health and Culture / For Your Portfolio: Creating a Personal Résumé 3. Understanding Epidemiological Concepts The Epidemiologic Approach in the Community / Infectious Disease / Noninfectious Diseases / Prevention / Sources of Data / Research in Epidemiology / Historical Perspectives / For Your Application: Investigating an Outbreak / For Your Portfolio: Documenting Professional Development 4. Understanding Health Through the Life Span Why Look at Age-Specific Groups? / Infant and Maternal Health / Child Health / Adolescent and Young Adult Health / Adult Health in the Middle Years / Older Adult Health / For Your Application: Tracking Health Issues Through the Life Span / For Your Portfolio: Gaining Life Span Experience 5. Understanding the Health of Ethnic Communities What’s In a Label? / Hispanic Americans / African/Black Americans / Asian Americans and Pacific Islanders / Native American Indians, Eskimos, and Aleuts / For Your Application: Mapping America’s Communities / For Your Portfolio: Gaining Cross-Cultural Experience Section II. THE PROCESS OF HEALTH PROGRAMMING 6. Assessing Community Health Issues Needs-Assessment Concepts and Definitions / Community Participation and Capacity Building / Knowing What to Look For / Assessment Strategies: Four Steps to Needs Assessment / For Your Application: Developing a PRECEDE Assessment / For Your Portfolio: Creating Assessment Opportunities 7. Planning Health Programs Writing Goals and Objectives / Selecting Methods / Other Aspects of Program Planning / For Your Application: Planning a Program for Teen Mothers / For Your Portfolio: Documenting Goal and Objective Writing 8. Implementing Health Programs Funding the Program / Social Marketing / Other Aspects of Implementation / Creating Materials / Keeping the Program Alive / For Your Application: Locating Potential Grant Sources / For Your Portfolio: Create an Action Plan 9. Program Evaluation Definition and Purposes / Types of Evaluation / The Evaluation Plan / For Your Application: Creating an Evaluation Plan / For Your Portfolio: Program Evaluation 10. Coordinating Provisions of Health Education Services Cooperation / Modes of Collaboration / The Role of Policy in Service Coordination / For Your Application: Creating a Community Coalition / For Your Portfolio: Coordinating a Health Event 11. Acting as a Resource Person What Is a Resource Person? / People as Resources / Computers as Resources / Organizations as Resources / For Your Application: Recruiting and Keeping Volunteers / For Your Portfolio: Recruiting Volunteers 12. Advocating for Health Advocacy / Addictions / Chronic Diseases / Environment / Mental Health / Social Issues / For Your Application: Preparing for Advocacy / For Your Portfolio: Putting Advocacy to Practice Section III. COMMUNICATING HEALTH EDUCATION NEEDS 13. Communication Health and Health Education Needs Effective Communication / Communication Strategies and Principles / For Your Application: Learning to Write Concisely / For Your Portfolio: Gaining Communication Experience 14. Quality of Life and Future Trends Quality of Life / Future Trends / For Your Application: Addressing Quality-of-Life Issues / For Your Portfolio: Polishing Your Portfolio Appendix A: Seven Areas of Responsibility for Entry-Level Health Educators Appendix B: Code of Ethics for the Health Education Profession Appendix C: A Professional Portfolio for Health Educators Appendix D: Health Agency, Organization, and Resource List |
