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 Developing Health Promotion Programs Second Edition
David J. Anspaugh, Mark B. Dignan, and Susan L. Anspaugh
Developing, implementing, and evaluating health promotion programs that meet the needs of individuals they serve can be a daunting task. This easy-to-read text smooths the way for students and professionals to master the challenges they will face. Although geared primarily toward the worksite, this comprehensive introduction to the philosophy, rationale, and guidelines for developing health promotion programs is presented in a basic, generalized format that applies equally well in the public and the private sectors.
The new edition comprehensively covers the components of successful programs in both corporate and community settings, including managerial roles and responsibilities, effective planning and budgeting strategies, and invaluable advice on marketing and risk management, incorporating the latest in ACSM standards and guidelines. The authors provide a comprehensive treatment of program evaluation models and assessment instruments, emphasizing the goals of health and wellness through long-term behavior change.
As a valuable resource for enhancing awareness of the underpinnings of health promotion programs, the text is appropriate for a variety of health-related areas, including fitness, wellness, nursing, psychology, and nutrition.
10-digit ISBN: 1-57766-449-3 13-digit ISBN: 978-1-57766-449-9 © 2006 Instructor's Manual and Test Bank available “This textbook is one of the most valuable tools the health professional will use in his or her present and future endeavors. It is absolutely the best brief reference text available!” — James Johnson, Northwest Missouri State University Table of Contents
1. The Need for Health Promotion What Is Health/Wellness? / What Is Health Promotion? / Worksite Health Intervention Programs / Skilled Professionals Needed in Worksite Health Promotion / Health Promotion in Other Settings—An Overview / Why Health Promotion Programs at the Worksite? / Social and Cultural Considerations / Nonparticipation and Attrition in Health Promotion Programs / Achieving Employee Participation / Potential Problem Areas for Health Promotion Programs / The Future of Worksite Health Promotion / Summary 2. Planning Health Promotion Programs The Planning Process / Determining Management Support / Understanding Cultural Norms / Needs Assessment / Preparing the Summary Report / Timetable for Development / Program Philosophy / Developing the Mission Statement / Goals and Objectives / Establishing Priorities / Summary 3. Models for Health Promotion Interventions The Social Ecological Approach to Health Promotion / Principles and Concepts of Adult Motivation / Change Theories / Learning Styles / Adult Learners / Summary 4. Conducting Needs Assessments An Introduction to Needs Assessment / Populations and Program Recipients / Information Required for Needs Assessment / Techniques for Collecting Needs Assessment Information / The Needs Assessment Process / Summary 5. Formulating Plans for Health Promotion Programs Developing a Framework for Planning / Developing Individual Health Promotion Programs / Selecting Appropriate Programming / Financial Impact / Company Policies / Scope and Sequence of Health Promotion Programs / Levels of Intervention / Levels of Prevention / Personalizing Information for Change / Program Applications and Approaches / Determining Educational Equipment Needs / Fitness Equipment Needs / Facility Needs / Marketing Strategy / Utilizing Outside Vendors / Legal Considerations for Health Promotion Programs / Summary 6. Management Issues in Health Promotion Programs The Functions of Management / Understanding the Budget Process / Selection, Hiring, and Supervision of Staff / Developing Policy and Procedure Manuals / Ethics and Health Promotion / Summary 7. Marketing and Maintaining Involvement Product Marketing and Social Marketing / Marketing Strategies / Launching a Marketing Program / Achieving Long-Term Behavior Change / Summary 8. Evaluation of Worksite Health Promotion Programs Levels of Evaluation / Types of Evaluation / Evaluation Models / Qualitative Evaluation / Quantitative vs. Qualitative Models of Evaluation / Developing an Evaluation Plan / Summary 9. Utilizing Assessment Instruments Qualities of Effective Assessment Instruments / Validity / Reliability / Usability / Assessment Instruments in Worksite Health Promotion Programs / Selecting an Assessment Instrument / Summary Appendix A: Web Sites for Health Promotion Appendix B: Guidelines for Worksite Health Promotion Directors Appendix C: PAR-Q and Health Histories Appendix D: Sample Consent Forms Appendix E: Addresses of Professional Associations, Organizations, and Health Promotion Vendors Appendix F: Health Risk Appraisal Results
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